Pay per click marketing is one of the simplest and fastest ways of sending targeted traffic to any website. Whether you are trying to send visitors to your own website, sell a product online, or build an opt in email list, pay per click marketing has been a guaranteed way to see instant traffic results.
But there is one major problem with pay per click marketing that many individuals have. This problem has been a recurring problem for the past 5 years and it's getting worse every minute of the day. This problem involves the over excessive cost and non-profitability that occurs when marketing through pay per click search engines. Many marketers deplete their income extremely fast when marketing online through pay per click engines. They set up a pay per click campaign, and within 24 hours , all of their money is drained with no sales, and no leads gained at all. After having this occur, the marketer ends up giving up on pay per click marketing and establishes in his heart that pay per click advertising is the most unprofitable form of advertising on the web today.
1. Find Hidden Keywords With High Search Volume and Low Competition:
This is one of the most important keys to profiting using ppc engines. Your goal should be to find keywords with a high search demand, but with a small amount of internet advertisers marketing with that keyword.
Why?
Because the smaller the competition, the lesser your bid will be for that particular keyword. For example, if you are using google adwords to market your site, and you notice that there are only 7 advertisers marketing for a particular keyword, then you can bid for the lowest amount of .05 per click while at the same time being on the first page! You will have the opportunity to send a lot of traffic to your site and at the same time, increase the return on your investment (ROI). It is a beautiful feeling when you can find these types of keyword gems. I just recently discovered a keyword that gets over 1,500 searches a day and the number one bid is only .06 with 3 competing websites only!!
2. Generate Hundreds Of These Hidden Keyword Gems:The next key is to find as many of these hidden keywords as you can. If you can find at least 500 hidden keywords to market your business with, you'll find great success with pay per click marketing. And I am very serious when I say this. There are a lot of hidden niches and keywords that you can use to instantly send thousands of visitors daily to your website. As soon as you find these keywords, you can do a number of things to guarantee profits. One thing that I always do is set up a niche specific lead capture page that includes google adsense on it. (Ha!! I can't believe I just gave you one of my most valuable secrets for earning income online! Well, take note of this, and use it to your advantage!)
Well, you've just discovered the 2 most important keys for being successful with pay per click marketing. I highly suggest that you take into account these two keys if you expect to generate a nice supply of targeted, yet cheap and profitable traffic. But I have to warn you about something. Discovering these keyword gems can take a lot of time. If you have a lot of time to spend, then go and do all of the research yourself. If you do not have a lot of time, then I highly recommend that you pick up this resource that will help you to instantly find these profitable keywords.
Wednesday, December 5, 2007
Saturday, December 1, 2007
10 Powerful Tips to Optimize your Google AdWords Campaigns
The following tips can help you to get maximum benefit of your AdWords Campaigns.
1) Build your own unique "landing page" for your product. Remember that 99% of Internet users are looking for Information and thus, expect unique content from your side. Include Product pictures, Product reviews and interesting content related with your product. Use illustrative images of your product, trying to keep the load time of your "landing page" low.
2) Include a form allowing the visitor to enter his/her e-mail address in order to get more information about the product or service you are selling. Do not sell, pre-sell. Try to build a long term "trused relationship" with your visitor. Offer free gifts or freebies to motivate your visitor to enter his/her e-mail address. Of course, consider this information confidentially. Use an autoresponder to follow-up your potential customer. You could dedicate one e-mail to describe your product or service in detail, enhancing the value for your potential customer. Explain why this product or service will add value.
3) User Ad Groups to manage "keyword families". Each Ad Group should be dedicated only to one Keyword family, i.e. all variants of a Keyword choosen to advertise your product. Example, if your Keyword is "shoes", try a Ad Group with "Blue Shoes", "Red Shoes", "Mountain shoes" and so on. Use Wordtracker.com to find Keyword families. Use a high number of negative keywords to avoids clicks with no sales (i.e. -free to prevent freebies seekers to click on your ad). With the time, create a good number of selected negative keywords for your campaign.
4) Include in the text of your Ad the Keyword choosen in 3) This (key)word will be printed highlighted and will lead to a higher CTR (Click Thru Rate), lowering your costs.
5) Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity. Explain in few words why the customer should click your Ad.
6) Mention explicitely the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales
7) Create at least 20 different Ad versions per Keyword Group. Monitor the CTR of each ad and finally delete all versions with low CTR, keeping the most successful Ad versions. Experts create usually hundred of variations. Experiment, test, evaluate, change and keep only the best results.
8) Exclude the "content search" option to reach highly targeted traffic. Only in the case you have an amazing conversion rate, activate this option to maximize your profits.
9) Calculate the value per visitor on a regular basis. Just divide the achieved earnings in a given period (i.e. weekly) thru the clicks in the same period. This is your maxium CPC (Cost per Click). Adjust your maximum bid accordingly. Try to maximize profits, not just to lower the CPC.
10) Track your ads carefully. Google provides a tracking facility you can ad in your "thank you" page after each sale. Monitor closely which keywords convert and which not. Delete Keywords which obviously do not convert.
If you monitor your Ads on a regular basis and take care of the topics mentioned here, you may have a great benefit also from the new system used by Google. Try to differentiate yourself with high quality and content from your competition and enjoy your profits!
1) Build your own unique "landing page" for your product. Remember that 99% of Internet users are looking for Information and thus, expect unique content from your side. Include Product pictures, Product reviews and interesting content related with your product. Use illustrative images of your product, trying to keep the load time of your "landing page" low.
2) Include a form allowing the visitor to enter his/her e-mail address in order to get more information about the product or service you are selling. Do not sell, pre-sell. Try to build a long term "trused relationship" with your visitor. Offer free gifts or freebies to motivate your visitor to enter his/her e-mail address. Of course, consider this information confidentially. Use an autoresponder to follow-up your potential customer. You could dedicate one e-mail to describe your product or service in detail, enhancing the value for your potential customer. Explain why this product or service will add value.
3) User Ad Groups to manage "keyword families". Each Ad Group should be dedicated only to one Keyword family, i.e. all variants of a Keyword choosen to advertise your product. Example, if your Keyword is "shoes", try a Ad Group with "Blue Shoes", "Red Shoes", "Mountain shoes" and so on. Use Wordtracker.com to find Keyword families. Use a high number of negative keywords to avoids clicks with no sales (i.e. -free to prevent freebies seekers to click on your ad). With the time, create a good number of selected negative keywords for your campaign.
4) Include in the text of your Ad the Keyword choosen in 3) This (key)word will be printed highlighted and will lead to a higher CTR (Click Thru Rate), lowering your costs.
5) Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity. Explain in few words why the customer should click your Ad.
6) Mention explicitely the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales
7) Create at least 20 different Ad versions per Keyword Group. Monitor the CTR of each ad and finally delete all versions with low CTR, keeping the most successful Ad versions. Experts create usually hundred of variations. Experiment, test, evaluate, change and keep only the best results.
8) Exclude the "content search" option to reach highly targeted traffic. Only in the case you have an amazing conversion rate, activate this option to maximize your profits.
9) Calculate the value per visitor on a regular basis. Just divide the achieved earnings in a given period (i.e. weekly) thru the clicks in the same period. This is your maxium CPC (Cost per Click). Adjust your maximum bid accordingly. Try to maximize profits, not just to lower the CPC.
10) Track your ads carefully. Google provides a tracking facility you can ad in your "thank you" page after each sale. Monitor closely which keywords convert and which not. Delete Keywords which obviously do not convert.
If you monitor your Ads on a regular basis and take care of the topics mentioned here, you may have a great benefit also from the new system used by Google. Try to differentiate yourself with high quality and content from your competition and enjoy your profits!
Free Pay Per Click-PPC Search Engine Advertising
Did you know that there are actually pay per click search engines that will actually reward you with $10, $25, $50 or even $100 just for signing up for an account? That's right sign up for FREE and start advertising your site using pay per click search engines.
If you are new to PPC search engines then trying out a few free ones may be a good idea until you get the hang of how they work. Once you know how to bid and how bidding works, move on to some of the larger pay per click engines like Findwhat and 7search.
You will not see a lot of traffic from these free PPC search engines unless you bid on hundreds of keywords and join several of them at the same time. But hey, what the heck, It's free advertising right?
Also if you have your own website signing up to these free pay per click search engines and submitting your web site can boost your link popularity helping your search engine rankings on Google, Yahoo and MSN to name just a few.
You can find hundreds of these free pay per click search engines by doing searches on Google, Yahoo or your favorite search engine. The following 2 web site's also has a short list of PPC search engines that accept free listings.
http://www.payperclicksearchengines.com/free-ppc-traffic.shtml
http://www.sfiteam.com/PPC_Search_Engines
Remember! You need to advertise your web site everywhere you can think of to be successful on the web. And FREE traffic may not b the best traffic but its FREE.
If you are new to PPC search engines then trying out a few free ones may be a good idea until you get the hang of how they work. Once you know how to bid and how bidding works, move on to some of the larger pay per click engines like Findwhat and 7search.
You will not see a lot of traffic from these free PPC search engines unless you bid on hundreds of keywords and join several of them at the same time. But hey, what the heck, It's free advertising right?
Also if you have your own website signing up to these free pay per click search engines and submitting your web site can boost your link popularity helping your search engine rankings on Google, Yahoo and MSN to name just a few.
You can find hundreds of these free pay per click search engines by doing searches on Google, Yahoo or your favorite search engine. The following 2 web site's also has a short list of PPC search engines that accept free listings.
http://www.payperclicksearchengines.com/free-ppc-traffic.shtml
http://www.sfiteam.com/PPC_Search_Engines
Remember! You need to advertise your web site everywhere you can think of to be successful on the web. And FREE traffic may not b the best traffic but its FREE.
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